AI Prompts for Lead Generation

Help me build an ideal customer profile for [product/service].

What I sell: [describe your offering and price point]
Current best customers: [describe 3-5 of your most profitable/happiest customers — include industry, size, what triggered them to buy]
Deal size: [average contract value]
Sales cycle: [how long deals typically take]
Channels that work: [where you currently find customers]
Recent lost deals: [describe 2-3 prospects that seemed like a fit but didn't close]

Build a comprehensive ICP:
1. **Firmographic profile:** industry verticals (ranked by close rate potential), company size range, revenue range, geography, growth stage
2. **Technographic profile:** tools they likely use, tech maturity indicators, integration requirements that signal fit
3. **Trigger events:** 5 specific business events that create buying urgency (hiring surges, funding rounds, tech migrations, leadership changes, compliance deadlines)
4. **Buyer personas:** 2-3 decision-maker profiles with titles, KPIs they're measured on, language they use to describe the problem, and where they consume information
5. **Anti-ICP:** detailed disqualification criteria — company traits, behaviors, and red flags that predict wasted pipeline. Be specific (e.g., 'companies with fewer than X employees' not just 'too small')
6. **Lead scoring rubric:** weighted matrix (1-100) covering firmographic fit, trigger event presence, engagement signals, and budget indicators. Include a threshold score for MQL vs SQL handoff

I have a list of prospects and need to enrich each one for personalized outreach.

Prospect: [name, company, title — or paste a batch]
What I sell: [product/service]
Outreach channel: [email / LinkedIn / phone / multi-channel]
Personalization depth needed: [quick 1-liner / deep research / full dossier]

For each prospect, build an enrichment dossier:
1. **Company snapshot:** what they do, approximate size, recent news (funding, product launches, leadership changes), tech stack indicators
2. **Role analysis:** what this person's KPIs likely are, what keeps them up at night, who they report to, what budget they likely control
3. **Trigger event scan:** any recent signals that create buying urgency — job postings in your space, tech migrations, competitor moves, regulatory changes
4. **Personalization hooks:** 3 specific angles for outreach based on their situation (not generic industry trends — specific to THIS company)
5. **Mutual connections:** framework for finding shared connections, alma maters, previous companies, or community memberships
6. **Outreach priority score:** rank this prospect's likelihood to respond based on trigger events + role fit + company fit. Include reasoning.
7. **Recommended first touch:** the single best opening message for this specific prospect, using the strongest personalization hook

Build a multi-touch cold outreach sequence for [target persona].

Product/service: [what you're offering]
Target: [job title, industry, company size]
Channel mix available: [email, LinkedIn, phone, video — check all you'll use]
Sequence length: [number of touches over how many days]
Value proposition: [main benefit in one sentence]
Social proof: [best case study, metric, or logo]
Tone: [formal B2B / conversational / challenger / consultative]

Create the full sequence:
1. **Touch 1 — Cold email:** subject line (under 5 words, no clickbait) + body under 80 words. No links in first email. One clear question as CTA
2. **Touch 2 — LinkedIn:** connection request (under 300 chars) OR comment strategy on their recent post
3. **Touch 3 — Follow-up email:** new angle, not a 'just checking in.' Reference something specific to their world
4. **Touch 4 — Value bomb:** share a relevant insight, benchmark, or resource with zero ask attached
5. **Touch 5 — Video/voicemail:** 30-second script that earns the next 30 seconds
6. **Touch 6 — Breakup email:** create closure urgency without being passive-aggressive
7. **Timing map:** exact days between each touch and best send times by persona type
8. **A/B variants:** alternative subject lines and opening lines for touches 1 and 3

Help me build a lead qualification process for [business type].

What I sell: [product/service and price range]
Sales team size: [number of reps]
Current lead volume: [leads per month]
Biggest time waste: [types of leads that consume time but never close]
Current qualification method: [what you do now, if anything]
Average deal cycle: [days from first touch to close]

Design a qualification system:
1. **Custom MEDDPICC framework:** adapt each letter (Metrics, Economic Buyer, Decision Criteria, Decision Process, Paper Process, Implications, Champion, Competition) to my specific sale. Include the exact question to ask for each
2. **10 discovery questions** ranked by diagnostic value — the questions that most quickly separate real buyers from tire-kickers
3. **Lead scoring matrix:** behavioral signals (website visits, content downloads, email engagement) + firmographic fit + conversation quality. Weighted scoring with clear MQL/SQL thresholds
4. **Fast-disqualify checklist:** 5 red flags that mean 'stop spending time here' — identifiable in under 2 minutes
5. **Handoff criteria:** exact conditions for SDR → AE handoff, including required fields and context to pass along
6. **Qualification conversation guide:** a 15-minute discovery call script that qualifies naturally without feeling like an interrogation

Help me use LinkedIn to generate [X] qualified meetings per month for [product/service].

Target audience: [job titles and industries]
My LinkedIn presence: [follower count, posting frequency, profile strength 1-10]
Goal: [meetings booked per month]
Time available: [hours per week for LinkedIn]
Content I can share: [blog posts, case studies, original insights]
Sales Navigator access: [yes / no]

Build a complete LinkedIn lead gen system:
1. **Profile optimization:** rewrite my headline (not job title — value proposition), About section (problem → solution → proof → CTA), and Featured section strategy
2. **Daily 20-minute routine:** exact sequence of actions — who to engage with, how many comments, what to post, when to send connection requests
3. **Content strategy:** 4 post types that attract decision-makers (contrarian take, behind-the-scenes, mini case study, question poll) with templates for each
4. **Engagement-first outreach:** how to warm up prospects through strategic commenting before any DM
5. **Connection request templates:** 5 for warm prospects (engaged with your content) and 5 for cold (no prior interaction). All under 300 characters
6. **DM-to-meeting conversion:** the 3-message sequence from accepted connection to booked call, with exact timing
7. **Sales Navigator search strings:** 3 boolean search combinations for finding high-fit prospects in my ICP

Help me build a referral system for [business].

Current customer base: [approximate number]
Average deal value: [price]
Current referral rate: [percentage of new business from referrals, or 'none']
Incentive budget: [what you can offer per referral]
Best customers: [describe your 3 happiest customers and why they love you]
NPS or satisfaction data: [if available]

Design a referral engine:
1. **Trigger moments:** 5 specific customer milestones where a referral ask converts highest (not just 'after they're happy' — exact moments like 'after first successful [outcome]')
2. **Ask scripts:** 3 versions — casual in-conversation, formal email request, and automated post-milestone message. Each must feel natural, not transactional
3. **Incentive structure:** tiered rewards that motivate without cheapening the relationship (consider non-monetary: early access, co-marketing, advisory board invite)
4. **Warm introduction template:** a ready-to-forward email the customer can send to their referral — make it easy for them to look good
5. **Tracking system:** spreadsheet or CRM workflow design for tracking referral source, stage, conversion, and payout
6. **Quarterly referral campaign:** a themed outreach to your customer base that surfaces referrals without nagging (case study feature, customer spotlight, community event)

Audit my cold email setup and fix deliverability issues.

Current setup:
- Sending domain(s): [your domain(s)]
- Email provider: [Google Workspace / Outlook / dedicated cold email tool]
- Daily send volume: [emails per day per inbox]
- Warmup status: [new domain / warmed up / unknown]
- Current open rate: [percentage, if known]
- Current reply rate: [percentage, if known]
- Bounce rate: [percentage, if known]
- Using a separate domain for cold outreach: [yes / no]

Deliver a full deliverability audit:
1. **Domain health check:** SPF, DKIM, DMARC configuration — what to verify and how to fix each if misconfigured
2. **Sending infrastructure:** whether my current setup can handle my volume without reputation damage. Recommended inboxes-per-domain and emails-per-inbox-per-day limits
3. **Warmup protocol:** if domain is new or cold, a day-by-day warmup schedule (days 1-14 manual, days 15-30 ramp)
4. **Content triggers:** scan my typical email copy for spam-filter triggers — links in first email, HTML formatting, spam words, image-to-text ratio
5. **List hygiene:** verification workflow to eliminate bounces before they damage reputation. Recommended bounce rate ceiling
6. **Monitoring dashboard:** what metrics to track weekly (inbox placement, domain reputation score, blacklist status) and what each warning sign means
7. **Recovery playbook:** if my domain is already burned, step-by-step recovery plan including new domain setup and migration timeline

Help me create a lead magnet that attracts [target buyer persona] for [product/service].

My ICP: [ideal customer profile — role, industry, company size]
The problem my product solves: [core pain point]
Buyer's journey stage I'm targeting: [awareness / consideration / decision]
Format preferences: [template / checklist / calculator / report / quiz / video]
Distribution channels: [LinkedIn ads / organic social / blog / cold email / partnerships]
What I've tried before: [any previous lead magnets and their performance]

Design a high-converting lead magnet:
1. **Concept:** 3 lead magnet ideas ranked by expected conversion rate, with reasoning. Each must be completable in under 10 minutes
2. **Title optimization:** 5 title variations using proven frameworks (number + outcome, 'how to X without Y', 'the X that Y'). A/B testable
3. **Content outline:** detailed structure for the top-ranked idea — what goes on each page/section, specific examples to include
4. **Landing page copy:** headline, subheadline, 3 bullet points, and CTA button text. Under 150 words total
5. **Follow-up sequence:** 3-email nurture series after download — value, value, soft pitch. With subject lines and send timing
6. **Qualification filter:** how to embed qualification questions in the opt-in form without killing conversion rate (progressive profiling strategy)
7. **Promotion plan:** channel-specific distribution tactics with expected cost-per-lead benchmarks