AI Prompts for Lead Generation

Finding leads isn't the hard part — finding the RIGHT leads is. These prompts help you build targeted prospect lists, write outreach that gets responses, and qualify leads before wasting time on dead ends. Tested across ChatGPT, Gemini, and Claude so you know which model sharpens your prospecting game.

Results last tested Feb 15, 2026 · Models: GPT-4o, Gemini 2.0, Claude 3.5 Sonnet, Grok 2
What you're trying to do Prompt الأفضل لـ
Define your ideal customer profile ICP Builder Claude
Research prospects before outreach Prospect Researcher ChatGPT
Build multi-touch outreach campaigns Outreach Sequence ChatGPT
Build lead qualification frameworks Lead Qualifier Gemini
Build a systematic referral program Referral Engine Claude
Generate leads through LinkedIn LinkedIn Prospector Gemini

ICP Builder

Define your ideal customer profile

Help me build an ideal customer profile for [product/service].

What I sell: [describe your offering]
Current best customers: [describe 3-5 of your most profitable/happiest customers]
Deal size: [average contract value]
Sales cycle: [how long deals typically take]
Channels that work: [where you currently find customers]

Build a comprehensive ICP:
1. Firmographic profile: industry, company size, revenue range, geography
2. Technographic profile: tools they use, tech maturity level
3. Trigger events: what happens in their business that creates buying urgency
4. Buyer personas: 2-3 decision-maker profiles with titles, goals, and frustrations
5. Disqualification criteria: red flags that signal a bad-fit prospect
6. A scoring rubric (1-10) to rank incoming leads against this ICP

الأفضل لـ: CLAUDE

Claude builds the most nuanced ICPs with genuine disqualification criteria. It doesn't just describe your ideal buyer — it helps you say no to bad-fit prospects, saving your sales team hours.

Tested Feb 15, 2026

نصائح احترافية

Interview your 3 best customers and ask 'what was happening in your business the month before you bought?' Trigger events are the real ICP gold — demographics are just the starting filter.

Prospect Researcher

Research prospects before outreach

I'm about to reach out to [prospect name/company]. Help me prepare.

Their company: [name, industry, size if known]
Their role: [job title]
What I sell: [your product/service]
What I know so far: [any existing information]
My goal: [book a meeting / get a referral / start a conversation]

Research and prepare:
1. Key business challenges this type of company likely faces right now
2. Industry trends affecting their decision-making
3. 5 personalization angles I can use in my outreach
4. Potential internal priorities based on their role
5. Questions to ask that show I've done my homework
6. A pre-call one-pager I can review 5 minutes before reaching out

الأفضل لـ: CHATGPT

ChatGPT has the broadest knowledge of company types, industry trends, and role-specific priorities. Its research briefs are practical and give you enough context to sound informed without being creepy.

Tested Feb 15, 2026

نصائح احترافية

Check the prospect's LinkedIn activity before your call. If they posted about a challenge your product solves, reference it naturally. AI gives you the framework, but real-time personalization closes the gap.

Outreach Sequence

Build multi-touch outreach campaigns

Build a multi-touch outreach sequence for [target persona].

Product/service: [what you're offering]
Channel mix: [email, LinkedIn, phone, video — what you'll use]
Sequence length: [number of touches over how many days]
Value proposition: [main benefit]
Social proof: [case studies, numbers, logos]

Create the full sequence:
1. Touch 1: First email with subject line and body (under 100 words)
2. Touch 2: LinkedIn connection request with personalized note
3. Touch 3: Follow-up email with new value angle
4. Touch 4: Video message script (under 60 seconds)
5. Touch 5: Breakup email that creates closure urgency
6. Timing recommendations: days between each touch and best send times

الأفضل لـ: CHATGPT

ChatGPT builds the most diverse multi-channel sequences with natural tone shifts between email, LinkedIn, and phone. Its breakup emails are particularly effective at generating last-chance responses.

Tested Feb 15, 2026

نصائح احترافية

The most effective outreach sequences alternate between channels. Email-email-email gets ignored. Email-LinkedIn-email-phone-video feels like a real human trying to connect, not a machine dripping messages.

Lead Qualifier

Build lead qualification frameworks

Help me build a lead qualification process for [business type].

What I sell: [product/service and price range]
Sales team size: [number of reps]
Current lead volume: [leads per month]
Biggest time waste: [types of leads that never close]
Current qualification method: [what you do now, or nothing]

Design a qualification system:
1. A BANT+ framework customized to my business (Budget, Authority, Need, Timeline + 2 custom criteria)
2. 10 discovery questions ranked by importance
3. A lead scoring matrix: what adds points, what subtracts them
4. A 'fast no' checklist: disqualify in under 2 minutes
5. Handoff criteria: when a lead moves from SDR to AE
6. A qualification call script that feels like a conversation, not an interrogation

الأفضل لـ: GEMINI

Gemini produces the most structured qualification frameworks with clear scoring matrices. Its discovery questions are well-sequenced to build rapport while extracting critical information.

Tested Feb 15, 2026

نصائح احترافية

Your best qualification question is 'what happens if you don't solve this?' If the answer is 'nothing much changes,' the lead isn't urgent enough to close. AI can't judge urgency from data alone — you need to hear their tone.

Referral Engine

Build a systematic referral program

Help me build a referral system for [business].

Current customer base: [approximate number]
Average deal value: [price]
Current referral rate: [percentage of new business from referrals]
Incentive budget: [what you can offer]
Best customers: [describe your happiest customers]

Design a referral engine:
1. The right moment to ask for referrals (and the wrong moments)
2. Three referral ask scripts (casual, formal, email)
3. An incentive structure that motivates without cheapening the relationship
4. A referral tracking system I can build in a spreadsheet
5. A 'warm introduction' email template the customer can forward
6. A quarterly referral campaign that reminds without nagging

الأفضل لـ: CLAUDE

Claude designs referral programs that respect the customer relationship. It avoids the transactional 'give us a name, get a gift card' approach and builds systems that make referring feel natural and valued.

Tested Feb 15, 2026

نصائح احترافية

Ask for referrals immediately after a customer success moment — right after onboarding completes, right after a big win, right after they renew. Timing the ask to peak satisfaction doubles your referral rate.

LinkedIn Prospector

Generate leads through LinkedIn

Help me use LinkedIn to generate leads for [product/service].

Target audience: [job titles and industries]
My LinkedIn presence: [follower count, posting frequency, profile strength]
Goal: [meetings booked per month]
Time available: [hours per week for LinkedIn]
Content I can share: [blog posts, case studies, insights]

Build a LinkedIn lead gen strategy:
1. Profile optimization checklist (headline, about section, featured)
2. A daily LinkedIn routine (15 minutes) that generates inbound interest
3. Content strategy: 3 post types that attract decision-makers
4. Comment strategy: how to engage on prospects' posts without being salesy
5. Connection request templates for warm and cold outreach (5 each)
6. A conversion path: from connection to conversation to meeting

الأفضل لـ: GEMINI

Gemini creates the most systematic LinkedIn strategies with practical daily routines. Its profile optimization recommendations are specific and actionable rather than generic advice.

Tested Feb 15, 2026

نصائح احترافية

Engage with a prospect's content for 2 weeks before sending a connection request. Like and leave thoughtful comments on their posts. When you finally reach out, you're a familiar name — not a cold stranger.

مقارنة النماذج

Based on actual testing — not assumptions. See our methodology

G

Gemini

Best for qualification frameworks and LinkedIn strategies. Produces structured, implementable systems with clear scoring criteria. Less effective at writing personalized outreach copy.

Results from Gemini 2.0 Flash · Tested Feb 15, 2026
C

ChatGPT

Best for outreach sequences and prospect research. Generates the most natural multi-channel messaging with broad industry knowledge. Can produce generic outreach if not given enough personalization context.

Results from GPT-4o · Tested Feb 15, 2026
C

Claude

Best for ICP development and referral programs. Builds nuanced buyer profiles and relationship-based lead gen strategies. Sometimes overcomplicates qualification criteria — push for simplicity.

Results from Claude 3.5 Sonnet · Tested Feb 15, 2026
G

Grok

Excels at creative, unconventional outreach angles that break through inbox noise and pattern interrupts. Writes outbound messages with personality that feel refreshingly human. Less systematic at building scalable lead gen infrastructure and scoring frameworks.

Results from Grok 2 · Tested Feb 15, 2026

جرب في NailedIt

Paste any prompt above into NailedIt and compare models side-by-side.

نصائح احترافية

1

Qualify out faster than you qualify in. The fastest path to more revenue isn't more leads — it's spending zero time on bad ones. Build your disqualification criteria first and share them with marketing so bad leads never reach your pipeline.

2

Outbound works best when inbound is also running. Cold outreach converts 3x better when the prospect has already seen your brand through content or ads. Run a small awareness campaign alongside outbound so your name isn't completely unfamiliar.

3

Track 'speed to lead' as your #1 metric. Responding to an inbound lead within 5 minutes is 10x more effective than responding within an hour. AI can write perfect outreach, but if you're slow to follow up, none of it matters.