AI 프롬프트: 소셜 미디어 전략

전략 없이 포스팅하는 것은 허공에 외치는 것과 같습니다. 이 프롬프트들은 팔로워를 늘리고, 참여를 유도하며, 실제로 전환되는 소셜 미디어 계획을 세우도록 도와줍니다. ChatGPT, Gemini, Claude에서 테스트되어 최고의 소셜 전략을 수립하는 모델을 알 수 있습니다.

마지막 테스트 날짜 Feb 15, 2026 · 모델: GPT-4o, Gemini 2.0, Claude 3.5 Sonnet, Grok 2
하고 싶은 것 프롬프트 최적 용도
Choose and prioritize social platforms 플랫폼 전략 빌더 Claude
Increase comments, shares, and saves 참여 플레이북 ChatGPT
Define your social media content pillars 콘텐츠 필러 디자이너 Gemini
Analyze why viral posts work 바이럴 포스트 역분석 도구 Claude
Build an engaged online community 커뮤니티 빌더 Gemini
Plan and execute influencer partnerships 인플루언서 협업 플래너 ChatGPT

플랫폼 전략 빌더

Choose and prioritize social platforms

Help me decide where to focus my social media efforts.

Business type: [what you do]
Target customer: [demographics, interests, where they hang out online]
Goal: [brand awareness / lead gen / community / sales / thought leadership]
Team size for social: [who's creating and posting]
Weekly hours available: [time budget]
Current presence: [list platforms and follower counts]

Provide:
1. Platform ranking: which 2-3 platforms deserve my focus and why
2. Platforms to ignore or deprioritize (with reasoning)
3. Content format that performs best on each recommended platform
4. Posting frequency per platform that's sustainable for my team size
5. A 90-day growth target for each platform (realistic, not aspirational)
6. One platform most competitors are ignoring that's worth testing

최적 용도: CLAUDE

Claude gives the most honest platform recommendations — it will tell you to quit platforms that aren't working instead of trying to make everything work. Its team capacity analysis is the most realistic.

테스트 완료 Feb 15, 2026

프로 팁

Include your team's content creation skills (video, writing, design). AI will recommend TikTok for every brand, but if nobody on your team can edit video, that recommendation is useless.

참여 플레이북

Increase comments, shares, and saves

My engagement rate on [platform] is [current rate] and I want to improve it.

Follower count: [number]
Content types I post: [photos, videos, carousels, text posts, etc.]
Posting frequency: [how often]
Best performing post ever: [describe it and why you think it worked]
Worst performing post: [describe what flopped]

Build an engagement playbook:
1. 5 post formats proven to drive comments (with templates)
2. 5 post formats proven to drive shares/reposts (with templates)
3. 5 post formats proven to drive saves/bookmarks (with templates)
4. A comment response strategy (when to reply, how fast, what tone)
5. Community engagement routine: 20 minutes/day that compounds growth
6. 3 engagement traps to avoid (things that look like engagement but don't build audience)

최적 용도: CHATGPT

ChatGPT generates the most platform-native engagement templates. Its post formats match current algorithm preferences and include specific structural elements that trigger engagement.

테스트 완료 Feb 15, 2026

프로 팁

Engagement rate matters more than follower count. A 5% engagement rate on 1,000 followers generates more business than a 0.5% rate on 100,000. Tell AI to optimize for rate, not reach.

콘텐츠 필러 디자이너

Define your social media content pillars

Define content pillars for [brand/business] on social media.

What we sell: [products/services]
Brand values: [3-5 core values]
Target audience pain points: [what keeps them up at night]
Competitor accounts I admire: [2-3 accounts doing it well]
Content I'm tired of creating: [what feels stale]

Design 4-5 content pillars:
1. Pillar name and one-sentence description
2. Why this pillar resonates with my target audience
3. 5 specific post ideas for each pillar
4. The content ratio: what percentage of posts should come from each pillar
5. How each pillar maps to a business goal (awareness, trust, conversion)
6. A pillar rotation schedule for the week so content feels varied

최적 용도: GEMINI

Gemini designs the most balanced content pillar systems with clear business purpose behind each one. Its pillar frameworks prevent the common trap of creating content that's engaging but doesn't drive business results.

테스트 완료 Feb 15, 2026

프로 팁

Include one 'personal' pillar even for B2B brands. Posts showing the humans behind the business consistently outperform polished brand content. AI will default to all-business pillars unless you ask for personality.

바이럴 포스트 역분석 도구

Analyze why viral posts work

Analyze this viral social media post and help me create something similar:

[Paste the viral post text/description]

Platform: [where it went viral]
Approximate engagement: [likes, shares, comments if known]
My niche: [my industry/topic area]
My audience: [who follows me]

Break down:
1. Why this post went viral: the psychological trigger behind the engagement
2. The structural formula: hook, body, CTA pattern it follows
3. 3 ways to adapt this formula to my niche (with full post drafts)
4. What NOT to copy (the parts that only work for that specific creator)
5. Timing and context factors that contributed to virality
6. A 'virality checklist' of elements to include before posting

최적 용도: CLAUDE

Claude provides the deepest analysis of psychological triggers behind viral content. It identifies the non-obvious structural elements and is honest about which parts are replicable vs. which were just luck.

테스트 완료 Feb 15, 2026

프로 팁

Collect 10 viral posts in your niche before running this prompt. Single-post analysis gives you one tactic; pattern analysis across 10 posts gives you a repeatable framework.

커뮤니티 빌더

Build an engaged online community

Help me build an engaged community around [brand/topic/cause].

Platform: [Facebook Group/Discord/Slack/Reddit/LinkedIn Group]
Current community size: [members]
Target member: [who you want to attract]
Community purpose: [support/networking/learning/exclusive access]
Time I can dedicate: [hours per week]

Build a community growth plan:
1. Community rules and guidelines (that actually get followed)
2. 5 recurring content formats (weekly threads, AMAs, challenges, etc.)
3. Member onboarding sequence: first 7 days experience
4. Engagement triggers: how to get lurkers to participate
5. Moderation framework: what to allow, what to remove, and escalation process
6. Growth strategy: how to add 100 quality members per month without paid ads

최적 용도: GEMINI

Gemini creates the most structured community management frameworks with practical recurring content schedules. Its moderation guidelines are clear enough to hand to volunteer moderators.

테스트 완료 Feb 15, 2026

프로 팁

The first 100 members define your community culture. Be extremely selective early — invite people individually rather than blasting a sign-up link. AI will suggest growth tactics immediately, but community quality matters more than speed.

인플루언서 협업 플래너

Plan and execute influencer partnerships

I want to work with influencers to promote [product/service/brand].

Budget: [total budget for influencer marketing]
Goal: [awareness/sales/content creation/credibility]
Target audience: [who you want to reach]
Product/service price point: [cost]
Previous influencer experience: [what you've tried before]

Create an influencer strategy:
1. Ideal influencer profile: follower range, engagement rate, content style, niche
2. 5 search strategies to find the right influencers (beyond just searching hashtags)
3. Outreach template that gets responses (not the generic 'collab?' DM)
4. Compensation framework: when to pay cash vs. product vs. affiliate
5. Campaign brief template to send selected influencers
6. ROI measurement framework: how to track if the partnership actually worked

최적 용도: CHATGPT

ChatGPT writes the most effective influencer outreach templates and compensation frameworks. It understands current influencer marketing pricing norms and suggests realistic budget allocations.

테스트 완료 Feb 15, 2026

프로 팁

Micro-influencers (1K-50K followers) consistently deliver 3-5x better ROI than macro-influencers. Tell AI your budget and ask it to calculate whether 1 large influencer or 10 small ones generates more conversions.

모델 비교

실제 테스트 결과를 기반으로 합니다 — 추측이 아닙니다. 테스트 방법론 보기

G

Gemini

Best for content pillar design and community management frameworks. Creates structured, implementable systems. Less effective at writing the actual social copy — better for planning than execution.

결과 출처: Gemini 2.0 Flash · 테스트 완료 Feb 15, 2026
C

ChatGPT

Best for engagement playbooks and influencer outreach. Writes the most platform-native social copy and understands current algorithm preferences. Can suggest trendy tactics with short shelf lives.

결과 출처: GPT-4o · 테스트 완료 Feb 15, 2026
C

Claude

Best for platform strategy and viral content analysis. Gives the most honest assessment of what's working vs. what to quit. Can be too analytical for brands that need to just start posting.

결과 출처: Claude 3.5 Sonnet · 테스트 완료 Feb 15, 2026
G

Grok

Strongest at creating viral-ready content with a naturally engaging, platform-native voice. Understands internet culture and meme dynamics better than other models. Less focused on brand safety guardrails and long-term reputation management strategies.

결과 출처: Grok 2 · 테스트 완료 Feb 15, 2026

NailedIt에서 사용해보기

위의 프롬프트를 NailedIt에 붙여넣고 모델을 나란히 비교해 보세요.

프로 팁

1

Be consistent, not constant. Posting 3 times a week for 12 months beats posting daily for 6 weeks then burning out. Ask AI for a sustainable posting schedule based on your actual available time, not the 'ideal' frequency.

2

Engagement is a two-way street. Spend as much time engaging with others' content as creating your own. Commenting thoughtfully on 10 posts in your niche does more for growth than publishing one more post of your own.

3

Stop creating content nobody asked for. Check your DMs, comments, and customer support tickets for questions people actually ask. Those questions are your content calendar. AI can generate infinite ideas — but audience questions generate the best ones.