AI 提示詞: 分析與洞察

沒有解讀的數據只是雜訊。這些提示詞幫助您理解行銷指標、發現重要模式,並將數字轉化為推動業務成長的決策。已在ChatGPT、Gemini和Claude上測試,讓您知道哪個模型最善於思考數據。

最近測試日期 Feb 15, 2026 · 模型: GPT-4o, Gemini 2.0, Claude 3.5 Sonnet, Grok 2
您想做的事 提示詞 最適合
設計行銷儀表板 儀表板設計 Gemini
解讀活動數據並發現洞察 活動分析 Claude
選擇和實施適當的歸因模型 歸因模型顧問 ChatGPT
分析客戶隨時間的行為變化 世代分析建構器 Gemini
找出並修復轉換漏斗的流失點 漏斗洩漏偵測器 Claude
建立高階行銷報告 月度報告產生器 ChatGPT

儀表板設計

設計行銷儀表板

I need a marketing dashboard for [business type].

Channels I use: [list marketing channels]
Reporting frequency: [daily/weekly/monthly]
Audience for dashboard: [who sees this — CEO, marketing team, client]
Current tools: [Google Analytics, HubSpot, etc.]
Biggest question leadership asks: [what they always want to know]

Design a dashboard with:
1. 5-7 KPIs that belong on the top row (with target benchmarks)
2. Supporting metrics organized by channel
3. The exact charts/visualizations for each metric (line, bar, pie, etc.)
4. Comparison views: this period vs. last period, and vs. goal
5. One 'early warning' metric that predicts problems before they happen
6. A 3-minute walkthrough script for presenting this dashboard

最適合: GEMINI

Gemini能設計最實用的儀表板版面,提供可立即在Google Data Studio或Excel中建構的格式。

已測試 Feb 15, 2026

進階技巧

儀表板上顯示的KPI控制在5個以下。資訊過載的儀表板沒人會看。

活動分析

解讀活動數據並發現洞察

Analyze these campaign results and tell me what to do next:

[Paste campaign data: impressions, clicks, conversions, spend, CTR, CPC, ROAS, etc.]

Campaign type: [paid ads/email/social/content]
Campaign goal: [awareness/leads/sales]
Budget: [total spend]
Time period: [how long the campaign ran]
Benchmarks: [industry averages if known]

Provide:
1. Performance summary: what worked and what didn't (be specific)
2. The single biggest lever to improve results
3. Budget reallocation recommendation with exact percentages
4. 3 hypotheses for why underperforming elements failed
5. A/B test recommendations for the next campaign iteration
6. A 'stop, start, continue' action list

最適合: CLAUDE

Claude提供最誠實的活動分析,結果真的不好時會如實告知。「應該停止做的事」的建議最實用。

已測試 Feb 15, 2026

進階技巧

不只包含總計值,至少包含兩週的每日數據。AI能檢測到星期模式、疲勞曲線和趨勢變化,但彙總數據會讓這些看不見。

歸因模型顧問

選擇和實施適當的歸因模型

Help me understand which marketing channels are actually driving results.

Channels: [list all active channels with monthly spend]
Sales cycle length: [average time from first touch to conversion]
Conversion tracking: [what I can currently measure]
CRM/tools: [what tools I use for tracking]
Biggest attribution confusion: [what I can't figure out]

Advise me on:
1. Which attribution model fits my business (first-touch, last-touch, linear, etc.) and why
2. How to set up that model in my current tools
3. Channel interactions I'm probably missing
4. A simplified attribution framework I can implement this week
5. What to do when channels can't be directly attributed (brand, content, PR)
6. How to present attribution findings to stakeholders who want simple answers

最適合: CHATGPT

ChatGPT能用最易懂的語言解釋歸因模型,也提供特定工具的設定步驟。彌合行銷理論和實際實施之間的差距。

已測試 Feb 15, 2026

進階技巧

先從最後觸及歸因開始,再考慮進階模型。如果數據量不夠大來支持複雜模型,從簡單開始是最好的。

世代分析建構器

分析客戶隨時間的行為變化

Help me build a cohort analysis for [business/product].

Cohort definition: [how to group users — signup month, acquisition channel, plan type]
Key metric to track: [retention, revenue, engagement, etc.]
Time period: [how far back to analyze]
Data I have access to: [describe available data fields]
Goal: [reduce churn / increase LTV / improve activation]

Build:
1. A cohort table structure I can create in [Sheets/Excel/SQL]
2. The exact formulas or queries to calculate cohort metrics
3. How to read the cohort table — what patterns to look for
4. 3 insights that cohort analysis typically reveals (with examples)
5. Actions to take based on common cohort patterns
6. A visual format recommendation for presenting findings to the team

最適合: GEMINI

Gemini能產生最可用的試算表公式和SQL查詢來進行世代分析。其表格結構可以直接在Google Sheets中使用,無需修改。

已測試 Feb 15, 2026

進階技巧

從按獲客渠道分組的月度世代開始。這一項分析通常會揭示您「最佳」的渠道(量最大的)其實留存率最差——這會改變您的整個預算分配策略。

漏斗洩漏偵測器

找出並修復轉換漏斗的流失點

Help me find where I'm losing potential customers in my funnel.

Funnel stages with conversion rates:
[Stage 1]: [name][number entering][conversion rate to next stage]
[Stage 2]: [name][number entering][conversion rate to next stage]
[Stage 3]: [name][number entering][conversion rate to next stage]
[Stage 4]: [name][number entering][final conversion rate]

Industry: [your industry]
Traffic sources: [where visitors come from]

Analyze and provide:
1. Which stage has the biggest leak and why it matters most
2. Benchmark comparison: how my rates compare to industry averages
3. 3 specific fixes for the leakiest stage (with expected improvement)
4. Micro-conversion additions between stages to diagnose friction
5. Segment analysis: which traffic sources have the best/worst funnel flow
6. A 2-week experiment plan to improve the weakest stage by 15%+

最適合: CLAUDE

Claude能識別最需要優先修復的高影響力漏斗階段,並提供最務實的改善預估。它會考慮修復上游洩漏與下游優化之間的複合效應。

已測試 Feb 15, 2026

進階技巧

永遠先修復最接近收益的最大洩漏點。漏斗底部10%的改善比頂部10%的改善能產生更多收入——但AI通常會優先推薦頂部漏斗,因為數字看起來更大。

月度報告產生器

建立高階行銷報告

Generate my monthly marketing report from this data:

[Paste key metrics: traffic, leads, conversions, revenue, spend by channel]

Reporting month: [month/year]
Previous month data: [for comparison]
Goals for this month: [targets that were set]
Report audience: [CEO/board/marketing team/client]

Create:
1. An executive summary (3-4 sentences covering the headline story)
2. Performance vs. goals table with red/yellow/green status indicators
3. Channel-by-channel breakdown with trend arrows
4. Top 3 wins with evidence
5. Top 3 concerns with recommended actions
6. Next month's priorities and projected outcomes
7. One chart recommendation that tells the most compelling story from this data

最適合: CHATGPT

ChatGPT能以最清晰的敘事結構來組織高階報告。其摘要會以最重要的故事開頭——而不僅僅是數字列表。

已測試 Feb 15, 2026

進階技巧

每份報告都以「所以呢?」而非「發生了什麼?」開頭。高階主管想知道的是數據意味著要做什麼,而非回顧。告訴AI在每個部分都先寫建議行動,再用數據支持。

模型比較

基於實際測試結果 — 非假設推測。 查看測試方法

G

Gemini

Best for dashboard design and cohort analysis in Google tools. Produces implementation-ready spreadsheet formulas and SQL queries. Less effective at narrative interpretation of data.

結果來源: Gemini 2.0 Flash · 已測試 Feb 15, 2026
C

ChatGPT

Best for attribution modeling and executive reporting. Explains complex analytics concepts in accessible language. Tends to oversimplify — push for technical depth when you need it.

結果來源: GPT-4o · 已測試 Feb 15, 2026
C

Claude

Best for campaign analysis and funnel diagnostics. Provides the most honest assessment of what data actually tells you vs. what you want it to say. Sometimes over-qualifies conclusions.

結果來源: Claude 3.5 Sonnet · 已測試 Feb 15, 2026
G

Grok

Good at spotting non-obvious patterns in data and cutting through vanity metrics to identify what actually matters. Delivers insights with refreshing directness instead of hedging every conclusion. Less focused on data visualization best practices and structured reporting frameworks.

結果來源: Grok 2 · 已測試 Feb 15, 2026

在 NailedIt 中試試

將上方的提示詞貼到 NailedIt,並排比較各模型的回應。

進階技巧

1

Measure decisions, not everything. If a metric doesn't change a decision you'd make, stop tracking it. Most dashboards have 30+ metrics and influence zero actions. Ask AI to identify the 5 metrics that actually drive your next move.

2

Compare against yourself, not industry benchmarks. Industry average conversion rates include companies nothing like yours. Your own month-over-month trend is more actionable than knowing the 'average' email open rate for your industry.

3

Always ask 'compared to what?' A 5% conversion rate means nothing alone. Is it up or down? Better or worse than the goal? AI will present numbers as good or bad without context — force it to include comparisons in every data point.