AI 프롬프트: 팔로업 전략

I need to follow up with a prospect without being repetitive.

What I'm selling: [product/service]
Last interaction: [what happened and when]
What they said: [their last response or objection]
Their industry: [sector]
Their role: [job title]

Create 5 follow-up messages, each adding new value:
1. A relevant industry insight or trend they should know about
2. A case study or success story from a similar company
3. A helpful resource (report, tool, article) with a personal note
4. A 'thought of you when I saw this' message with specific reference
5. A direct check-in that acknowledges the gap without being pushy
6. Recommended spacing between each touch (and why that timing)

A prospect went silent after [describe the stage: demo, proposal, verbal agreement].

Last contact: [date and what you sent]
How many follow-ups sent: [number]
Relationship warmth: [cold / lukewarm / was very engaged]
Deal value: [if known]
Why they might have gone dark: [your best guess]

Build a re-engagement plan:
1. A 'pattern interrupt' message that's different from my previous follow-ups
2. A 'new information' email that gives them a reason to re-engage
3. A voicemail script (under 30 seconds) that's hard to ignore
4. A LinkedIn message that doesn't reference the ghosting
5. A 'breakup message' that creates closure urgency
6. A timeline: when to send each, and when to officially move on

I just finished a meeting with [prospect/client]. Help me write the follow-up.

Meeting type: [discovery call / demo / proposal review / negotiation]
Attendees: [who was there and their roles]
Key discussion points: [what was covered]
Action items agreed on: [next steps discussed]
Their concerns: [objections or hesitations raised]
Next meeting: [scheduled or not]

Write:
1. A follow-up email sent within 1 hour (concise, professional, action-focused)
2. A summary of key points and action items with owners and deadlines
3. A personalized note addressing their specific concern from the meeting
4. A calendar invite description for the next meeting (if scheduled)
5. An internal debrief summary for your sales manager
6. A 'between meetings' touch plan: what to send before the next interaction

I need a long-term nurture cadence for leads that aren't ready to buy yet.

Product/service: [what you sell]
Typical buying timeline: [when leads usually become ready]
Content I have: [blog posts, case studies, webinars, guides]
CRM/email tool: [what you use]
Lead source: [how these leads entered your pipeline]

Design a nurture cadence:
1. A 90-day email sequence with one email per week
2. Content mapping: which content piece goes with which stage of awareness
3. Re-engagement triggers: signals that a nurture lead is warming up
4. Personalization rules: how to segment and customize at scale
5. 'Hand-raiser' CTAs that identify when someone is ready for sales
6. Metrics to track: how to know if your nurture is working or just filling inboxes

Help me build follow-up plays triggered by specific buying signals.

My product/service: [what you sell]
CRM I use: [tool name]
Website tracking: [what you can see — page visits, downloads, etc.]
Common buying signals: [events that indicate interest]

For each signal, build a follow-up play:
1. Signal: visited pricing page — follow-up message and timing
2. Signal: downloaded a case study — follow-up message and timing
3. Signal: opened 3+ emails in a row — follow-up message and timing
4. Signal: attended a webinar — follow-up message and timing
5. Signal: asked for a referral to someone else — follow-up message and timing
6. A priority framework: which signals to act on immediately vs. which to batch

Help me build a check-in system for my existing customers.

Customer base size: [number of active customers]
Product/service: [what they bought]
Renewal cycle: [annual / monthly / no renewal]
Upsell opportunities: [additional products or tiers]
Current check-in process: [what you do now, if anything]

Design a customer check-in system:
1. A check-in calendar: which customers to contact and when
2. Three types of check-in messages (value delivery, feedback request, upsell)
3. A quarterly business review (QBR) agenda template
4. Health score indicators: signals that a customer is at risk
5. A 'surprise and delight' playbook: unexpected touches that build loyalty
6. A renewal conversation script that starts 90 days before expiration